India Samakan Serangan Teroris Mumbai Dengan Perang!

Mumbai - Pemerintah India menyamakan serangan teroris di Kota Mumbai dengan "perang" terhadap negara. Karena itu pemerintah berjanji akan memberikan balasan yang setimpal kepada para pelaku serangan.

"Kami menganggap serangan teroris di Mumbai sebagai perang dan menangani situasi ini seperti keadaan darurat di masa perang," kata pejabat pemerintah, Sriprakash Jaiswal kepada para wartawan seperti dilansir The Times of India, Kamis (27/11/2008).

Dikatakan Jaiswal, semua tindakan yang diperlukan sedang dilakukan untuk menyelidiki insiden tersebut dan menangkap semua pelaku kejahatan keji itu.

"Kami ingin meyakinkankan masyarakat bahwa balasan yang setimpal akan diberikan pada para teroris," tegasnya.

Disampaikan Jaiswal, Perdana Menteri (PM) India Manmohan Singh terus memonitor situasi sejak serangan teroris itu terjadi Rabu, 26 November malam waktu setempat.

Menurut Jaiswal, selain 200 pasukan komando Tentara Keamanan Nasional, pasukan Angkatan Laut dan Angkatan Darat juga dikerahkan di Mumbai.

"Penembakan di beberapa tempat masih berlangsung dan kami harap semuanya akan berakhir dengan cepat," tutur Jaiswal.

Sejauh ini serangkaian serangan teroris di Mumbai tersebut telah menewaskan setidaknya 101 orang. Sebanyak 300 orang lainnya luka-luka.

sumber:www.detiknews.com

The effect of Global Crisis to Online Business

During the first day and weeks of the news about the US economy recession, I ask one of my friends who is living in Canada if he is worrying about the current economy problem of US. And he answered me very confident that no, he is not worrying because the economy of Canada is strong and they will not be affected to the current US economy rescission.

To my surprise today when I visited his blog, he is now wondering or let’s say accepting the fact that the strong economy of Canada feel the global crisis. Read more detail about his latest post entitled “What’s Happening, Canadian Dollar?”.

I have also ask this question to other Internet Marketers, and most of them agreed that whether we like it or not the current financial global crisis will affect the online business. Maybe we are the last sector to be affected but surely we will feel the effect of the crisis sooner or later.

According to them, many websites and online business are making money by selling advertising space. Like adsense, and affiliate programs. When this big companies and advertiser cut their expenses in advertising many webmasters that making money from ads will lose their income.

There are already some internet marketer starting to complain, because their earnings from adsense is slowly dropping even do they are getting higher traffic and click but earnings is dropping. Maybe this is one sign of the effect of the financial crisis.

The first business to be affected in this problem are those sites or business that are providing free services who are making their income from offering paid Ads. One of the biggest group are free hosting providers.
(sumber:bayaw.com)

So what should we do? Like what I always heard from big names in Internet Marketing world, don’t put your eggs in one basket only. Try to find other ways to make money online.

Ten Great Ecommerce Ideas

Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.
Make A Promise And Keep It

Seth Godin
Founder and Original Squid
Squidoo.com

"The number one asset you can build is permission. The privilege of delivering anticipated, personal and relevant messages to the people who choose to get them. It’s something that you earn. You do it by making a promise and keeping it. This is Amazon’s secret weapon, by the way."
Customer Reviews Are Critical

John Bancroft
E-business Manager
VF Imageware, Inc.
Vfc.com

"Implement customer reviews in your online store to drive down your returns rate. Often companies believe that a "bad" customer review is not good for the brand; however, sometimes low customer reviews ratings signifies needed merchandise, design, or targeting changes. Responding to real-time customer review input can help your team make important product or service adjustments that can delight the customer and ultimately lower your returns rates."
United States Still Offers Enormous Opportunity

Robert Grosshandler
Founder and CEO
Igive.com

"Sometimes to be innovative you need to be counterintuitive/countercyclical. For U.S.-based affiliates, lots of folks are suggesting "go overseas" to make more money. Don't forget, the U.S. is an enormous economy, with lots of opportunity. Heck, California is probably the world's eighth largest economy."
Make Sure Customers Can Contact You

Joe Palko
CEO
Solid Cactus
Solidcactus.com

"In this day and age, it is very important for a customer to be able to contact your company, no matter how small you are. This means featuring a toll free number in a visible position with clearly marked customer service hours. Shoppers need to believe that you take your business seriously, and not allowing them to contact you with questions or comments does not show a commitment to them, that you take your business seriously."
A Seamless Ecommerce System Is Key

Baruch Goldwasser
Ecommerce Subject Matter Expert
Netsuite
Netsuite.com

"Avoid storing information in multiple disparate systems that don't communicate with each other. Your ecommerce system should work seamlessly with the rest of your business. Without this your employees cannot get the information they need, cannot intelligently answer customer questions and waste time with repetitive data entry."
Bring Your Store To The Customers

Massimo Arrigoni
CEO
Early Impact, LLC
Earlyimpact.com

"Acquiring new customers is expensive (e.g. increasing “cost per click”). Try bringing your store to new customers, rather than new customers to your store. How? For example, RSS feeds can help you syndicate content to blogs and other websites (e.g. “specials” or “new arrivals”). Ask your ecommerce provider for assistance."
Email The Upsell

Troy Janisch
Sales and Marketing Director
Biz Fillings
Bizfillings.com

"It's tempting to hit consumers with everything you've got at the time of sale. Limit the number of add-on items you push at consumers at the time of sale. Then, follow-up every sale with an email message that offers savings on items related to their original purchase. It's easier to sell accessories to someone who already owns an item."
Overload: "Less Is Often More"

Brendan Gallagher
Creative Director/Co-Owner
Killersocks.com

"Overload is an omnipresent factor in people’s lives. Our guests appreciate low pressure, engaging product pages, a touch of fun and great product photos. Avoid cramming product page with excessive offers, blinking sale options and information overload. Less is often more."
Integrating Video Is Often Overlooked

Rand Fishkin
Founder and CEO
Seomoz.org

"An extremely underutilized tactic in the world of ecommerce is video integration. With the ease of use that services like YouTube & iFilm provide for creating and uploading videos, there's no reason not to give your products a spin."

"Amazon.com recently implemented videos for many of its software products and noticed a great improvement in visitor retention and conversion rate. While it may not be perfect for every site or product, it's worth a shot. Make a great video that shows off how your product works and use split testing to determine if it boosts conversion rates. If so, you've got a winner, and you can extend the program to more products over time."
Create Relationships With New Customers

Trynka Shineman
Senior Vice President of North American Marketing
VistaPrint
Vistaprint.com

"The first 90 days are the most important to establish a strong relationship with a new customer. If you can get a new customer to make a repeat purchase during that timeframe, their lifetime value is considerably more than those that don't make a repeat purchase until later."

Archive for the 'Search Marketing' Category Holiday Marketing Tips for Comparison Shopping Engines

Preparation

* Start your holiday shopping engine activities NOW if you haven’t already. Things ramp up very quickly, and if you are not ahead of the curve, you are already behind it. Make sure that come mid-November, the only thing you are working on is bidding and promotions.

* Know your budgets for the entire holiday season. Make sure that you are working with realistic numbers, and they are sufficient for the whole season — which includes post-holiday gift shoppers looking to take advantage of big sales. With the recent economic difficulties, plan for more customers to adopt this strategy this year to save money. Set aside some budget to capture these post-holiday deal hunters.

* Know your goals and targets for the holiday season. Make sure that you know what performance is expected and approved by upper management so there are no surprises. Have these goals broken down monthly, weekly, daily if possible, and ensure you can track current performance in a target-to-date fashion. (1 day into the week you fell short of your daily goal by 10%, your goals for the rest of the week adjust to accommodate that shortfall)

* Understand holiday bid pricing and management strategies. Comparison shopping engines typically inflate bid prices for the holidays, especially for certain categories. Make sure you factor this into your bid strategy, and revisit your bids on all engines to make sure you are where you need to be. Pre-emptively determine the ballpark your bids should increase to (or decrease, depending on category) and have the changes prepared. But consider that many merchants will not make any adjustments and will end up at the category minimums throughout the holiday season. Be ready to do some analysis to find the optimal bid after the rate hike, and keep a close eye on it. Be ready to turn bids down when your season has ended.

* Know what search keywords drive the sales of your top products. Put processes in place to monitor their position among each engine. This will help you track how your bids are affecting the ranks/results, and open up some opportunities for improvement.

* Check all your engines’ interface for error or warning messages. Reach out to your account managers to determine best ways to fix any issues you may find.

Data Basics

* Error check your datafeeds. Make sure all the data being sent out is accurate, and being fully accepted by the engines without error. Actually look at the individual data fields on products across multiple categories to make sure they are populating the correct fields. Look these products up live on the engines to make sure they look correct.

* Watch your stock. Verify that the products you are sending to the engines are only in-stock products. It’s critical to avoid the poor customer experience and added cost of clicking through to out-of-stock products. For particularly high-velocity products, the threshold may need to be set higher than just “1 in stock”.

* Perform quality assurance on tracking urls. Look at your product urls to ensure that all necessary tracking tags are included, as well as any tracking tags or pixels you have integrated in your checkout path.

* Ensure that all your products are categorized correctly. Don’t just look at uncategorized products, but look at how your current categories are set up. See if there are any better ways to map them.

* Watch your filters. Check any product-data or product-performance based filters that you may have in place, restricting products from being sent in the feeds. Verify that these still make sense given the season, the increased minimum bids and the increased ROAS.

Promotions

* Organize your promotional schedule. And know your calendar through the end of the year. Work ahead of time to prepare promotional copy and product/category lists so that you can set up promotions quickly and not have to worry about it later.

* Encourage promotions that push “one stop shopping.” Tighter wallets this year mean consumers are going to be looking for deals in their gift buying even more, and bundling promotions are very powerful.

* Repeat shipping promotions. If it makes sense for your business to run shipping promotions, make sure run them at least a few times throughout the season. Not everyone buys their presents on the same weekend.

* Know all your shipping cutoff dates. Be prepared to lower bids or pull products off immediately when those cutoffs have been met.

* Don’t forget your product pages. Work with your website teams to make sure promotions and other pertinent holiday information is available on your product pages. This is often overlooked since they are not traditional landing pages, but they are for you.

* Don’t forget value propositions. Make sure you are adding your holiday promotions and value propositions to your feeds whenever you can. Use the promotional text fields, but don’t discount other places to message such as the description. Don’t forget to message those bundling promotions as well!

* Don’t forget gift cards. A number of shopping engines now accept Gift Cards as products. Make sure you are sending these and that they are listed on CSEs like Shopping.com, Shopzilla, PriceGrabber, Become.com, and NexTag.

Analysis & Optimization

* Know your top products/categories. Use that list to guide your data optimization and add keywords to the feeds that support them. Use website analytics to find which keywords drive clicks and conversions for your top products.

* Perform margin analysis. Know what products you cannot afford to send through each channel, and suppress those from the feed (or 0 bid them on engines that support that).

* Remove poor performers. Look for products that have had little to no conversions, but a large number of clicks/spend. Check the categorization of the products, landing page, price competitiveness. Determine if there is anything you can do to make adjustments, and if not - bid down sharply or cut these dead weight products.



Preparation


* Start your holiday shopping engine activities NOW if you haven’t already. Things ramp up very quickly, and if you are not ahead of the curve, you are already behind it. Make sure that come mid-November, the only thing you are working on is bidding and promotions.

* Know your budgets for the entire holiday season. Make sure that you are working with realistic numbers, and they are sufficient for the whole season — which includes post-holiday gift shoppers looking to take advantage of big sales. With the recent economic difficulties, plan for more customers to adopt this strategy this year to save money. Set aside some budget to capture these post-holiday deal hunters.

* Know your goals and targets for the holiday season. Make sure that you know what performance is expected and approved by upper management so there are no surprises. Have these goals broken down monthly, weekly, daily if possible, and ensure you can track current performance in a target-to-date fashion. (1 day into the week you fell short of your daily goal by 10%, your goals for the rest of the week adjust to accommodate that shortfall)

* Understand holiday bid pricing and management strategies. Comparison shopping engines typically inflate bid prices for the holidays, especially for certain categories. Make sure you factor this into your bid strategy, and revisit your bids on all engines to make sure you are where you need to be. Pre-emptively determine the ballpark your bids should increase to (or decrease, depending on category) and have the changes prepared. But consider that many merchants will not make any adjustments and will end up at the category minimums throughout the holiday season. Be ready to do some analysis to find the optimal bid after the rate hike, and keep a close eye on it. Be ready to turn bids down when your season has ended.

* Know what search keywords drive the sales of your top products. Put processes in place to monitor their position among each engine. This will help you track how your bids are affecting the ranks/results, and open up some opportunities for improvement.

* Check all your engines’ interface for error or warning messages. Reach out to your account managers to determine best ways to fix any issues you may find.

Data Basics

* Error check your datafeeds. Make sure all the data being sent out is accurate, and being fully accepted by the engines without error. Actually look at the individual data fields on products across multiple categories to make sure they are populating the correct fields. Look these products up live on the engines to make sure they look correct.

* Watch your stock. Verify that the products you are sending to the engines are only in-stock products. It’s critical to avoid the poor customer experience and added cost of clicking through to out-of-stock products. For particularly high-velocity products, the threshold may need to be set higher than just “1 in stock”.

* Perform quality assurance on tracking urls. Look at your product urls to ensure that all necessary tracking tags are included, as well as any tracking tags or pixels you have integrated in your checkout path.

* Ensure that all your products are categorized correctly. Don’t just look at uncategorized products, but look at how your current categories are set up. See if there are any better ways to map them.

* Watch your filters. Check any product-data or product-performance based filters that you may have in place, restricting products from being sent in the feeds. Verify that these still make sense given the season, the increased minimum bids and the increased ROAS.

Promotions

* Organize your promotional schedule. And know your calendar through the end of the year. Work ahead of time to prepare promotional copy and product/category lists so that you can set up promotions quickly and not have to worry about it later.

* Encourage promotions that push “one stop shopping.” Tighter wallets this year mean consumers are going to be looking for deals in their gift buying even more, and bundling promotions are very powerful.

* Repeat shipping promotions. If it makes sense for your business to run shipping promotions, make sure run them at least a few times throughout the season. Not everyone buys their presents on the same weekend.

* Know all your shipping cutoff dates. Be prepared to lower bids or pull products off immediately when those cutoffs have been met.

* Don’t forget your product pages. Work with your website teams to make sure promotions and other pertinent holiday information is available on your product pages. This is often overlooked since they are not traditional landing pages, but they are for you.

* Don’t forget value propositions. Make sure you are adding your holiday promotions and value propositions to your feeds whenever you can. Use the promotional text fields, but don’t discount other places to message such as the description. Don’t forget to message those bundling promotions as well!

* Don’t forget gift cards. A number of shopping engines now accept Gift Cards as products. Make sure you are sending these and that they are listed on CSEs like Shopping.com, Shopzilla, PriceGrabber, Become.com, and NexTag.

Analysis & Optimization

* Know your top products/categories. Use that list to guide your data optimization and add keywords to the feeds that support them. Use website analytics to find which keywords drive clicks and conversions for your top products.

* Perform margin analysis. Know what products you cannot afford to send through each channel, and suppress those from the feed (or 0 bid them on engines that support that).

* Remove poor performers. Look for products that have had little to no conversions, but a large number of clicks/spend. Check the categorization of the products, landing page, price competitiveness. Determine if there is anything you can do to make adjustments, and if not - bid down sharply or cut these dead weight products.



Preparation


* Start your holiday shopping engine activities NOW if you haven’t already. Things ramp up very quickly, and if you are not ahead of the curve, you are already behind it. Make sure that come mid-November, the only thing you are working on is bidding and promotions.

* Know your budgets for the entire holiday season. Make sure that you are working with realistic numbers, and they are sufficient for the whole season — which includes post-holiday gift shoppers looking to take advantage of big sales. With the recent economic difficulties, plan for more customers to adopt this strategy this year to save money. Set aside some budget to capture these post-holiday deal hunters.

* Know your goals and targets for the holiday season. Make sure that you know what performance is expected and approved by upper management so there are no surprises. Have these goals broken down monthly, weekly, daily if possible, and ensure you can track current performance in a target-to-date fashion. (1 day into the week you fell short of your daily goal by 10%, your goals for the rest of the week adjust to accommodate that shortfall)

* Understand holiday bid pricing and management strategies. Comparison shopping engines typically inflate bid prices for the holidays, especially for certain categories. Make sure you factor this into your bid strategy, and revisit your bids on all engines to make sure you are where you need to be. Pre-emptively determine the ballpark your bids should increase to (or decrease, depending on category) and have the changes prepared. But consider that many merchants will not make any adjustments and will end up at the category minimums throughout the holiday season. Be ready to do some analysis to find the optimal bid after the rate hike, and keep a close eye on it. Be ready to turn bids down when your season has ended.

* Know what search keywords drive the sales of your top products. Put processes in place to monitor their position among each engine. This will help you track how your bids are affecting the ranks/results, and open up some opportunities for improvement.

* Check all your engines’ interface for error or warning messages. Reach out to your account managers to determine best ways to fix any issues you may find.

Data Basics

* Error check your datafeeds. Make sure all the data being sent out is accurate, and being fully accepted by the engines without error. Actually look at the individual data fields on products across multiple categories to make sure they are populating the correct fields. Look these products up live on the engines to make sure they look correct.

* Watch your stock. Verify that the products you are sending to the engines are only in-stock products. It’s critical to avoid the poor customer experience and added cost of clicking through to out-of-stock products. For particularly high-velocity products, the threshold may need to be set higher than just “1 in stock”.

* Perform quality assurance on tracking urls. Look at your product urls to ensure that all necessary tracking tags are included, as well as any tracking tags or pixels you have integrated in your checkout path.

* Ensure that all your products are categorized correctly. Don’t just look at uncategorized products, but look at how your current categories are set up. See if there are any better ways to map them.

* Watch your filters. Check any product-data or product-performance based filters that you may have in place, restricting products from being sent in the feeds. Verify that these still make sense given the season, the increased minimum bids and the increased ROAS.

Promotions

* Organize your promotional schedule. And know your calendar through the end of the year. Work ahead of time to prepare promotional copy and product/category lists so that you can set up promotions quickly and not have to worry about it later.

* Encourage promotions that push “one stop shopping.” Tighter wallets this year mean consumers are going to be looking for deals in their gift buying even more, and bundling promotions are very powerful.

* Repeat shipping promotions. If it makes sense for your business to run shipping promotions, make sure run them at least a few times throughout the season. Not everyone buys their presents on the same weekend.

* Know all your shipping cutoff dates. Be prepared to lower bids or pull products off immediately when those cutoffs have been met.

* Don’t forget your product pages. Work with your website teams to make sure promotions and other pertinent holiday information is available on your product pages. This is often overlooked since they are not traditional landing pages, but they are for you.

* Don’t forget value propositions. Make sure you are adding your holiday promotions and value propositions to your feeds whenever you can. Use the promotional text fields, but don’t discount other places to message such as the description. Don’t forget to message those bundling promotions as well!

* Don’t forget gift cards. A number of shopping engines now accept Gift Cards as products. Make sure you are sending these and that they are listed on CSEs like Shopping.com, Shopzilla, PriceGrabber, Become.com, and NexTag.

Analysis & Optimization

* Know your top products/categories. Use that list to guide your data optimization and add keywords to the feeds that support them. Use website analytics to find which keywords drive clicks and conversions for your top products.

* Perform margin analysis. Know what products you cannot afford to send through each channel, and suppress those from the feed (or 0 bid them on engines that support that).

* Remove poor performers. Look for products that have had little to no conversions, but a large number of clicks/spend. Check the categorization of the products, landing page, price competitiveness. Determine if there is anything you can do to make adjustments, and if not - bid down sharply or cut these dead weight products.

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12 Essential Product Page Elements

Your product pages are the last stop a visitor to your site will make before adding something to their cart - so how do you get them to hit the add button?

Since the indisputable goal of a product page is to convince a user to add the product to their cart, we want to discuss how to get them to reach that goal, and not necessarily deal with what happens when they begin your checkout process (that’s for another post!). In the world of eCommerce, it’s often more helpful to dissect your visitors path step-by-step: ask yourself how can you move your visitor from Point A to Point B and not from Point A to Point E? When dealing with product pages, the answer lies in presenting a combination of informative product features and store policies. We’ve put together a checklist of 12 elements that are absolutely essential to making sure your product page is both highly beneficial to your visitors and as high converting as possible! Check them out below:

1. “Ready to Buy” Container

We call it a Ready to Buy container, you can call it whatever you want! Essentially, it’s a container that houses the most relevant information about a product - price, shipping cost/time, perhaps a small summary and a call to action, usually in the form of an add to cart button. The container is a great way to group these important elements and further highlight the information that typically pushes the user to add an item to their cart.
2. Strong Call to Action

Question: You’re standing 6 feet from your monitor - what should stick out? Answer: Your add to cart button! Make sure it’s not only located in a prominent position on the page - typically the top, to the right of the product image. Also be sure that the size and color are bold enough for the button to differentiate itself form the rest of the elements on the page.
3. Shipping Cost & Estimated Shipping Time

Don’t bother hiding your high shipping costs or long lead times, you’ll only frustrate your users. They won’t necessarily be upset with such costs or times, but they don’t want them to be a complete mystery. Make them clear on the product page, preferably in the Ready to Buy container.
4. Product Availability

This is especially important for sites whose stock is always fluctuating, but should be included on all sites as an added assurance. Let your users know whether or not a product is in stock; if not, when will it become available? Letting customers order and then following up to let them know what they ordered is out of stock may lead to negative customer reviews and certainly isn’t the best way to attract a repeat buyer.
5. Multiple/Different Sized Product Photos

The saying “an image says a 1,000 words” couldn’t be more true when it comes to product photos. The biggest difference between shopping in a physical store and shopping online is that in a store you get to touch and hold the product, or even try it out. Because visitors to your site won’t be able to do this with your products, you need to show them multiple sizes of your products and multiple angles, if possible. By doing so, you’ll give your users a better sense of what they’re looking at, and a stronger reason for them to buy.
6. Description & Relevant Documents

Including a product description shouldn’t even be on this list…and it wouldn’t be… if all eTailers included descriptions! You don’t need to write a research paper here, a small paragraph or two and a short list of features will usually suffice. Higher end products will typically require more in depth descriptions, but the majority of products under $200 will perform just fine with the recommendation above.

5 Easy Ways to Earn More Revenue from Your eCommerce Website

How can I increase conversion on my product pages? How can I maximize my site search? Why isn’t anyone using my 800 number? These are some of the questions you need to ask yourself when trying to fill the gaps that your eCommerce website may have. In order to increase your revenue with the same amount of traffic, you’ll need to make a few changes to your existing content and/or design (nothing major, we promise!). In no particular order, here are 5 (relatively) easy fixes to increase revenue on your eCommerce site:

1. Create a “No Search Results” Page
In my experience, most eCommerce websites do a poor job with their internal site searches, specifically when they’re unable to give you a relevant result. When you perform a search and there are not relevant results, most sites are simply saying NO - we’ve got absolutely nothing for you. Put yourself in the user’s shoes: Do you ever want to hear “NO” or “Sorry, we don’t have that”? Of course you don’t…nobody does. Though it’s bound to happen sometimes, there are a few ways to save that user and still have them leave your site a happy customer!

. Add a 3rd Party Trust Certificate to Your Site

If you don’t already have a 3rd party trust certificate on your eCommerce site, get one. The real value is not necessarily in the function of the certificate (it essentially allows a 3rd party to scan your site for vulnerabilities and declare whether it’s “safe” or not) but rather in the assurance it gives to your visitors. McAfee Secure (formerly HackerSafe) claims that the certificate is proven to increase online sales in over 1,000 ROI studies.

The two most popular proprietors of 3rd party trust certificates online are McAfee and ControlScan.

For a couple of hundred dollars a month and with little installation effort, we highly recommend adding one of these certificates to increase revenue. It’s one of those changes that requires very little effort but may yield potentially huge results.
3. Make Your 800 Number more Prominent

Some eTailers may not even realize how much of a difference placement of your 800 number can make. Visibility is the name of the game - if a visitor who is apprehensive about purchasing online wants to make a call and they can’t find your number, they’re gone. We make sure to boldly place our clients 800 numbers in the top right corners of their websites; by doing so, nearly all of them have experienced an increase in overall phone sales. If you want visitors to call, you need to make sure your 800 number is a strong call to action, just like your add to cart button - if you don’t want your visitors to call, that’s another issue :)

Below is an example of a large online retailer that got the placement of the number right, but didn’t make it stand out enough:

Sierra Trading Post 800 Number

And an example of a prominent placement:

Location Store 800 Number
4. Make Your Store Policies a Global Setting

And by global, I mean found on every page of your site, of course :) Whether your policies be nestled in your sidebar, fit into the header, or simply listed in the footer, make sure they’re clear and accessible throughout your entire site. Not only will this give your visitors added assurance, it will also save them lots of time and frustration when trying to figure out your return policies or whether you ship internationally. many eTailers simply add a “Help” or “Customer Service” link (to a page with all their store policies) and feature it prominently throughout the site - this will definitely do the trick as well and will also save you some of that precious real estate!
5. Add Contact Forms to Your Product Pages

While this may not directly increase your site’s revenue, it will increase the amount of specific inquires you receive from users with strong buying intent. Placing a contact form on your product page makes it convenient for the user to get in touch and ask you whatever they may need to know in order to complete the sale. Our clients tell us that with the addition of the forms, they’ve gotten more interesting questions than ever before; and as a result, were able to convert more of those visitors into buyers. For a good example, visit the link below and scroll to the bottom of the page where you’ll see the “Ask Jim” form: